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2012 Hub of Africa Fashion Week Opens in Addis Ababa

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Tadias Magazine
Events News

Published: Tuesday, April 24, 2012

New York (TADIAS) – The 2012 Hub of Africa Fashion Week opens today in Addis Ababa as part of an expo called “Origin Africa” – an annual event organized by The African Cotton and Textile Industries Federation (ACTIF) – to highlight apparel and accessories produced in the continent. The runway show is taking place at the African Union Conference center through April 27th.

The theme for this year’s show is environmentally friendly latest-style. “All designers have been asked to create a line which emphasizes sustainable development and eco fashion,” Clairvoyant Marketing Agency, one of the sponsors, announced in a press release. “They will also take part in the production of a short documentary, which will highlight the path taken in the creation process of their brand.”

The list of participating designers include Duaba Serwa from Ghana, CrossWord CW of Nigeria, twin sisters Ayaan and Idyl Mohallim representing Somalia with their line Mantaano, as well as Ethiopian designer Fikirte Addis, who won the Origin Africa Mauritius designers showcase in 2011 where DHL became her logistical partner.

Other designers hail from Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, The Democratic Republic of Congo, and South Africa, the press release said.

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You can learn more about the show at www.thehubfashionweek.com, or at www.origin-africa.org.

Reviews

Amsale Girls: Ethiopian Bridal Designer Amsale Aberra’s New Reality Show

Tadias Magazine
By Tadias Staff

Published: Thursday, June 16, 2011

New York (Tadias) – Couture bridal-fashion designer Amsale Aberra’s new reality show, Amsale Girls, is currently airing on the women’s network WE TV.

Amsale, who is originally from Ethiopia and whose elegant designs are favorites among celebrities, has dressed everyone, including Julia Roberts, Halle Berry, Salma Hayek, Heidi Klum, Selma Blair, Lucy Liu and Katherine Heigl, among others.

The hunt for the perfect dress at her Upper East Side New York boutique begins with her employees who work endlessly to meet their boss’s high expectations in search of the right dress for each unique bride.

The reality show, a six-hour episode series, goes behind-the-scenes of this luxury bridal salon that caters to high-maintenance clientele, with gowns donning price tags of $4,000 to $75,000, revealing Amsale’s sales consultants as the best in the business.

“For these ladies, it’s more than just finding a bride her dream dress…being a bridal consultant at Amsale means navigating family disagreements, stroking egos and bending over backwards to move the merchandise,” WE TV said an emailed statement. “Inside the shop, these ladies are often pitted against each other as they work to make their monthly sales numbers, yet outside, they’re girlfriends, helping each other in their personal lives.”

WE TV describes Amsale Girls as a show that “goes inside the high-pressure world of the bridal industry and reveals what it’s really like to work at a premier high-end dress salon.”

“The ladies may have fun and love what they do, but it’s not a profession for those easily deterred,” the company said. “Challenging, stressful and, at times, an emotional rollercoaster, being an Amsale girl means constantly managing differing personalities, drama, personal issues and career aspirations, all with grace, composure and a smile.”
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Learn more about the show at www.wetv.com.

Video: Clip from Amsale Girls

Video: Clip from Amsale Girls – Kori steps up

Cover Image:
Amsale Aberra (C) and cast members during the private screening party for the
WETV show Amsale Girls, held at the Amsale Showroom in New York City,
Wednesday, June 8, 2011. Photo by Jennifer Graylock – Graylock.com.