Tadias Magazine
By Tadias Staff
Published: Wednesday, September 7th, 2016
New York (TADIAS) — Recent works by Ethiopian designer Fikirte Addis, Founder & Creative Director of the Addis Ababa-based clothing line Yefikr Design, will be featured on September 10th during the New York Fashion Week Africa at Adiree Concept Store in downtown Manhattan.
Fikirte Addis, who is also a psychologist, “perfectly blends her love and passion for children and culture with creativity in her work,” Africa Fashion Week (AFW) notes. “Her label, Yefikir Design, celebrates urban Africa, featuring everyday wear in Ethiopia. Fikirte gets her inspiration from Ethiopian culture and the vibrant environment to reflect the everyday life of the people. She designs clothing from casual to wedding dresses mainly for women.”
Fikirte says she started designing in high school and launched her own company, Yefikir Design, in 2009. She states, “It is important for me not to lose the connection I have with my culture, just giving it a modern twist and bringing it to the international fashion arena.” Most of Fikirte’s fabrics are made from handspun cotton with design intended to provide comfort while maintaining top-tier style.
Photos: Fikirte Addis designs at Caribbean Fashion Week 2013. (Facebook)
Ethiopian Designer Fikirte Addis. (Courtesy photo/Facebook)
Africa Fashion Week adds: “Fikirte’s design aesthetic gently weaves between modern and traditional styles; using fabrics made by hand, assisted by a weaving machine, albeit producing clothing through century old techniques. Yefikr Design is mainly known for turning this fabric into tailor-made and fashionable designs without losing its cultural touch for the modern day woman..the Ethiopian designer is known for giving everyday cultural wear a modern twist.”
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If You Go:
NYFWAfrica featuring Designer Fikirte Addis
Saturday, September 10, 2016 from 3:30 PM to 8:30 PM (EDT)
Adiree Concept Store (SOHO)
104 Charlton St
between Hudson St and Greenwich St.
New York, NY 10014
Click here for Tickets
www.africafashionweekny.com
Related:
Video: Director of Africa Fashion Week in New York speaks to CNN: