Tadias Magazine
By Tadias Staff
Published: Friday, January 22nd, 2016
Design by Liya Kebede’s Lemlem Featured in Historic Super Bowl 50 Collection
New York (TADIAS) — Ethiopian supermodel Liya Kebede is one of 50 notable fashion designers who has created a one-of-a-kind bespoke football in celebration of the upcoming 50th anniversary of Super Bowl, which is scheduled to take place in San Francisco Bay Area on February 7th, 2016. The designer footballs were developed through a collaboration between the National Football League (NFL) and the Council of Fashion Designers of America (CFDA).
Time magazine reports: “The two organizations have collaborated on 50 bespoke designer footballs that will be up for auction from Jan. 20 through Feb. 14 on the NFL Auction site” with proceeds going to the NFL Foundation.
Other featured Super Bowl 50 fashion designers include Kenneth Cole, Tadashi Shoji, Prabal Gurung, Clare Vivier, and Rachel Roy.
The Lemlem brand, founded by Liya Kebede, produces Ethiopian hand-woven cotton scarves, women’s clothing and children’s dresses made by traditional artisans in Ethiopia.
Liya Kebede. (Photo: Lemlem)
“We are pleased to partner with the NFL once again on this creative endeavor, which highlights CFDA Members unique talents and passion for creativity while giving back to youth and important fundraising initiatives,” said Adam Roth, the CFDA’s Director of Strategic Partnerships. “With our collaboration, the NFL offers a unique take on the iconic football, particularly for women who care about fashion and also love the game.”