By Tadias Staff
Cover Image: Comparison Graph for the Top-Three
from Quantcast

Published: Monday, September 22, 2008

New York (Tadias) – Tadias Magazine announced its first annual listing of the top ten Ethiopian websites as ranked by their popularity among the U.S. audience. The complete listing will be released in December and includes Ethiopia-related websites in several categories including news, business, art, fashion, entertainment, music, internet radio and non-profit organizations. Based on last month’s data from Quantcast, a media measurement service company, Ethiomedia.com leads the list in traffic with approximately 44,358 U.S. monthly visitors, followed by Ethiopianreview.com (44k) and Nazret.com (27k).

The Quantcast traffic numbers are based on panel estimates. Internal numbers for each website may vary. According to Google Analytics the monthly audience for Tadias Magazine is 24,371 (Aug 22, 2008 – Sep 21, 2008). However, the Quantacast reading shows approximately 11,000.

Visitor demographics were also included. Below is a preview of site analyses in the news category.

Ethiomedia (44.4K Estimated US Visitors)
This site reaches approximately 44,358 U.S. monthly people. The site caters to a mostly African American, heavily male, more educated, middle aged audience. Reader demographics include:

74% Male
26% Female
89% African American
1% Caucasian
1% Asian
1% Hispanic
9% Other

Ethiopian Review (33.4K Estimated US Visitors)
This site reaches approximately 33,382 U.S. monthly people. The site attracts a more educated, largely male, HH income up to $60k, middle aged, mostly African American group.The typical visitor reads Washington Post and visits pbskids.org.

78% Male
22% Female
85% African American
4% Caucasian
0% Asian
1% Hispanic
11% Other

Nazret.com (27.8k Estimated US Visitors)
This site reaches approximately 27,890 U.S. monthly people. The site caters to a HH income
up to $60k, heavily male, highly educated, mostly African American, 35-49 following. The
typical visitor uses LowFares.Com, and listens to National Public Radio.

71% Male
29% Female
87% African American
3% Caucasian
1% Asian
1% Hispanic
8% Other

Aigaforum (14.5K Estimated US Visitors)
This site reaches approximately 14,473 U.S. monthly people. The site attracts a heavily male, mostly African American, HH income up to $60k, 35-49, more educated audience.

85% Male
15% Female
89% African American
4% Caucasian
0% Asian
0% Hispanic
6% Other

Tadias.com (11.k Estimated US Visitors)
This site reaches approximately 11,056 U.S. monthly people. The site caters to a college
educated, African American, middle aged, somewhat male crowd.

60% Male
40% Female
46% African American
31% Caucasian
10% Asian
2% Hispanic
11% Other

Ethiopia Zare (11.0K Estimated US Visitors)
This site reaches approximately 11,031 U.S. monthly people. The site attracts a largely
male, HH income up to $60k crowd.

73% Male
27% Female
(Ethnic data, not available)

Cyberethiopia (7K Estimated US People)
This site reaches approximately 7,156 U.S. monthly people. The site appeals to a mostly male, mostly African American, HH income up to $60k, middle aged audience.

78% Male
22% Female
83% African American
4% Caucasian
0% Asian
0% Hispanic
12% Other

Abugida (6K Estimated US People)
This site reaches approximately 6,634 U.S. monthly people. The site appeals to a middle aged, primarily male, mostly African American, more educated following.

85% Male
15% Female
78% African American
4% Caucasian
0% Asian
1% Hispanic
13% Other

Five thousand and below

Ethio-politics (5k Estimated US People)

Addis Admass (5k Estimated US People)

Gadaa (5k Estimated US People)

Ethiopia First (5k Estimated US People)

Addis Voice (4k Estimated US People)

Abbay Media (4k Estimated US People)

Ethioforum (3k Estimated US People)

Capital (3k Estimated US People)

Addis Fortune (3k Estimated US People)

Mahder (2k Estimated US People)

Reporter (831 Estimated US People)

Ethio-lion (70 Estimated US People)

U.S. web traffic was too small to rank the following:

Addis Neger

Abbi Weekly

Jimma Times

Informer

Daily Monitor

Oromo Index

The detailed top 10 list will be released at the end of the year in December.