Tadias Magazine
By Tadias Staff

Published: Thursday, August 30, 2012

New York (TADIAS) – The trailblazing Ethiopian entrepreneur Bethlehem Tilahun Alemu, founder of the green footwear label SoleRebels, will be featured in episode 1 of an 8-part BBC series called The Ideas Exchange — a new TV show that teams up with executives from various industries around the world to discuss their experiences by interviewing each other.

In the first segment that is scheduled to air on BBC World News this weekend, Bethlehem is paired with the CEO of Lego Group, Jorgen Vig Knudstorp, who is credited for transforming the privately held Danish company into a once again profitable global brand.

“It’s a 30 minute program that showcases Jorgen and myself, our backgrounds, how we got to where we are and why,” Bethlehem said an interview with TADIAS. “In the second half, it transitions into a face-to-face meeting between the two of us at LEGO headquarters in Billund, Denamrk where we engage in an intensive and wide ranging interview of each other.” She added: “It’s a very interesting discussion.”

Bethlehem who also made Forbes magazine’s recent list of “The World’s Most Powerful Women: Women to Watch” said she is confident about the future expansion of her company. “I would say that the SoleRebels journey is only getting started and its about to get a whole lot more exciting,” she said. “We are opening soleRebels branded retail stores around the planet starting in Taiwan’s second largest city, Taichung, on October 1st.”

Bethlehem said more retail loactions will follow in Zurich, New York City, Seoul, Chicago, and London. “This is an exciting opportunity for us to put SoleRebels in closer proximity to our growing fan base.”
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Click here to watch the preview. Watch BBC World News for all episodes of The Ideas Exchange.
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Related:
Ideas Exchange opens for talks (BBC)