Tadias Magazine
News Update
Thursday, August 11, 2011
New York (Tadias) – A new social media campaign, which kicked off earlier this week, hopes to harness the power of celebrities and a Bob Marley song to help bring awareness to the unfolding famine in the Horn of Africa,” CNN reports.
The name for the campaign – “I’m Gonna Be Your Friend” – is borrowed from Marley’s 1973 song “High Tide Or Low Tide.”
According to CNN: “It uses the song as the soundtrack to a short film on the East African crisis directed by award-winning director Kevin MacDonald. Among MacDonald’s movies is the critically acclaimed “Last King of Scotland.”
The report says “prominent celebrities — such as Eminem, Rihanna, Lady Gaga and Britney Spears — have pledged to promote the film by posting it on their Facebook pages or offering links on their Twitter feeds.”
Related from CNN:
Horn of Africa crisis shocks even seasoned aid workers
Watch: Anderson Cooper, Dr. Sanjay Gupta Report on Famine
Related:
U.S. Media Attention Turns To East Africa Famine (Tadias)
Impact Your World: How you can help (CNN)
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